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Sony CEO Kenichiro Yoshida warned earlier this month that the business of cloud gaming remains “very tricky,” even after years of companies attempting to figure out how to run such services at a profit.
Speaking to the Financial Times, Yoshida pointed to latency as one of cloud gaming’s biggest issues—servers require fast response times, or games will feel sluggish—and the inefficiency of running specialized data centers 24/7, when demand is stacked toward the post-work evening hours.
“I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high,” Yoshida said. “So there will be challenges to cloud gaming, but we want to take on those challenges.”
Yoshida added that Sony had to find ways to fill “dark time,” referring to the period of the day when game servers tend to be idle. According to FT, Yoshida said Sony had taken advantage of the lighter processing loads to further train GT Sophy, an AI intended to do for racing game Gran Turismo what IBM’s Deep Blue did for chess.
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